Sales Use Cases: Warm Up Prospects on LinkedIn Before Pitching

Overview

Your prospects don't owe you a meeting. You earn it by being useful before you ask for time. Reseauter supports sellers by turning research into short, timely touchpoints that build familiarity—so when you finally propose a call, your name feels relevant, not random.

Pre‑pitch warm‑up (1–2 weeks)

• Engage with something specific (comment on a post with an insight, not "great post!")
• Share a snackable resource that solves a real problem the prospect mentioned
• Make a micro‑ask: "Worth a quick DM intro?" instead of "15 minutes?"

Message frameworks

Connection:

• "Saw your note about SDR ramp times. We cut ramp from 90 → 45 days at [peer company] by tightening enablement loops. Open to connect?"

Nurture follow‑ups:

• Day 3: "We mapped your public tech stack and saw duplicate tooling for scheduling. Here's a short teardown—curious if this matches your reality."
• Day 7: "A 2‑slide case study on how [peer] increased reply rate by 27% with message previews. Quick skim if you're exploring."

Cadence and limits

• 30–50 connection requests/day per seat; 60–90 total daily actions across likes/comments/messages
• Pause automation immediately when a prospect replies; continue manually to keep quality high
• Use email as a complement, not a clone—no copy/paste across channels

Discovery‑friendly questions

• "If we could wave a magic wand over [pain], what outcome would make this quarter a win?"
• "What's one process you wish teammates outside your team understood better?"

KPIs that matter

• Acceptance: 25–50% (higher for warm accounts)
• Positive replies: 10–20%
• Pipeline influence: attribute opportunities where LinkedIn touches preceded the meeting by ≤14 days

Why this works

Trust precedes timing. Useful, specific touches build enough familiarity that your eventual ask feels natural. Reseauter operationalizes the research and pacing so sellers spend their time on high‑signal conversations, not inbox gymnastics.